Subject: Re: [BoundaryPoint] San Diego / Tijuana border radio story
Date: Jul 18, 2003 @ 02:13
Author: Lowell G. McManus ("Lowell G. McManus" <mcmanus71496@...>)
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----- Original Message -----
From: "hilversum96" <hilversum96@...>
To: <BoundaryPoint@yahoogroups.com>
Sent: Thursday, July 17, 2003 8:16 PM
Subject: [BoundaryPoint] San Diego / Tijuana border radio story
> http://www.latimes.com/business/la-fi-radio12jul12,1,720816.story
>
> The Los Angeles Times site requires registration, but it's free.
>
> To sum up the story: Clear Channel, owner of over a thousand US radio
> stations, had avoided the limits on the number of broadcast
> properties one company may control in a single market by leasing the
> entire broadcast day on five Tijuana BC stations. Under the old
> Federal Communications Commission rules, the San Diego radio market
> ended at the US-MX border. Under new rules adopted this month, SD and
> Tijuana are considered all one entity for radio audience measurement,
> and group ownership, purposes.
>
> The San Diego situation has always been unique among US cities: a big
> city next to another big city across an international border, where
> English is not the official language, but where there's always been a
> handful of stations beaming their programming to a foreign country.
>
> The tradition of MX-US cross border listening goes back to the days
> of high-powered stations within sight of the Rio Grande, whose mix of
> country and hillbilly music, preachers, and ads for patent medicines,
> was beamed exclusively to US listeners. Then came Wolfman
> jack,"infomercials" selling oldies albums by mail order, and XETRA-
> FM, a pioneer modern rock station.
>
> XEPRS, the Wolfman's old home, is now all Spanish, but XETRA's AM
> sister station has aired a variety of English formats for over forty
> years, and XHRM is the "jammin' oldies" station for San Diego. The
> only clue that the stations are in Mexico is the Spanish legal ID
> given once an hour. (Which was always part of the mystique of
> listening to Mexican radio on the US side of the border: like the
> kids in "American Graffiti," you never knew exactly where it was
> coming from.)
>
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